Business Administration Digital Marketing
Program Overview Admission Requirements Tuition and Fees Program Structure Potential PathwaysFaculty and Staff
Program Overview
The Digital Marketing Diploma Program provides the necessary skills, knowledge and attitudes required of digital marketing technicians for today's global economy. Students acquire skills in monitoring, strategy, community management, SEO (Search Engine Optimization) (natural and paid), content creation, use of a CMS (Content Management System), UX (User Experience) and customer service. Program graduates may pursue careers as SEO (Search Engine Optimization) Specialist, Digital Marketing Director, Social Media Specialist, Communications, Director, Marketing Research Analyst, Email Marketing Specialist, Digital Marketing Lead, Marketing Copywriter, Content Specialist, and SEM (Search Engine Marketing) Specialist.
Admission requirements
| High school diploma (or equivalent) |
| You must have a high school diploma (or equivalent) with:
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| Mature students |
| If you're a mature student who is 21 years or older, you can be admitted by:
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| English Language Proficiency |
| You must have:
See our Credit Calendar for other ways that you can meet the English Language Proficiency requirements. |
Tuition and fees
| Year 1 - Full Time Fees for 2023-2024 | ||||||||||||||||||||||||||||||
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Please note the 2023-2024 fees are pending sign off from the Government of Alberta as per the Tuition Fee Regulation.
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| Year 1 - International Full Time Fees 2023-2024 | ||||||||||||||||||||||||||||||
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Please note the 2023-2024 fees are pending sign off from the Government of Alberta as per the Tuition Fee Regulation.
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| Spring Fees 2023-2024 | ||||||||||||||||||||||||||||||
Please note the 2023-2024 fees are pending sign off from the Government of Alberta as per the Tuition Fee Regulation.
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| Year 2 - Full Time Fees for 2023-2024 | ||||||||||||||||||||||||||||||
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Please note the 2023-2024 fees are pending sign off from the Government of Alberta as per the Tuition Fee Regulation.
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| Year 2 - International Full Time Fees 2023-2024 | ||||||||||||||||||||||||||||||
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Please note the 2023-2024 fees are pending sign off from the Government of Alberta as per the Tuition Fee Regulation.
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| Year 1 - Full Time Fees for 2024-2025 | ||||||||||||||||||||||||||||||
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Please note the 2024-2025 fees are pending sign off from the Government of Alberta as per the Tuition Fee Regulation.
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| Year 1 - International Full Time Fees for 2024-2025 | ||||||||||||||||||||||||||||||
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Please note the 2024-2025 fees are pending sign off from the Government of Alberta as per the Tuition Fee Regulation.
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| Spring Session Fees 2024-2025 | ||||||||||||||||||||||||||||||
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Please note the 2024-2025 fees are pending sign off from the Government of Alberta as per the Tuition Fee Regulation.
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| Year 2 - Full Time Fees for 2024-2025 | ||||||||||||||||||||||||||||||
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Please note the 2024-2025 fees are pending sign off from the Government of Alberta as per the Tuition Fee Regulation.
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| Year 2 - International Full Time Fees for 2024-2025 | ||||||||||||||||||||||||||||||
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Please note the 2024-2025 fees are pending sign off from the Government of Alberta as per the Tuition Fee Regulation.
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Please note, these estimates are based on 100% enrollment for all semesters and do not include mandatory laboratory fees. Laboratory fees can range from $33- $129 for 2023-2024 and $34-$132 for 2024-2025.
* Students will be charged a medical/dental benefit fee unless they opt out by demonstrating alternative coverage - deadlines can be found at StudentCare website.
** These programs have a mandatory Spring semester if students intend to graduate on time.
*** Tuition is due 10 business days before the start of each semester.
For more information view the Keyano College Credit Calendar.
Program structure
You can study part-time or full-time with day or evening courses.
Current students, please use your Program Registration Guide when registering for courses.
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Potential Pathways
For information on transfer to various post-secondary institutions, please refer to the Alberta Transfer Guide.
Faculty and Staff
Our instructors prepare students for various careers in business ranging from Office Administration, Accounting to Resource Management.
| Nermin Zukic - Chair and Instructor, Business |
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Contact Information: +1-780-791-4829 |
| Ben Bramly- Business/Esports Instructor |
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Ben's research interest is the impact of varsity esports on the world of collegiate sports, and how gaming can promote teamwork, motor skills, and future success.
Contact Information: +1-613-849-7764 |
| Greg Chandler - Business Instructor |
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Greg holds an MBA, CPA, and CGA. His area of discipline is accounting.
Contact Information: +1-780-715-3918 |
| Amanda Dafoe - Business Instructor |
| Amani Edwards - Business/Office Administration Instructor |
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Amani's research interests include data mining and knowledge discovery, as well as big data and supply chain management.
Contact Information: +1-780-791-8956 |
| Jeremiah Iyamabo - Business Instructor |
| Uylander Jack - Business/Office Administration Instructor |
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Uylander's research interests are immigrants resettling successfully, organizational design, future of work, and adult education.
Contact Information: +1-780-791-4994 |
| Vikrant Jain - Business Instructor |
| Gregory John Krabes - Business Instructor |
Gregory Krabes joined Keyano College in August 2017. He also teaches at Athabasca University, and is a visiting professor at Thompson Rivers University (Kamloops BC). Prior to these appointments, he lectured and conducted research in Europe, China, and The Middle East. Before joining academia, Gregory was an Economic Diplomat with Société Générale de Surveillance headquartered in Geneva. Gregory holds a BBA and an MBA in Power Engineering. His areas of discipline are international business, policy, strategy, and economic diplomacy. Gregory's research interests include international education, international management, and global development.
Contact Information: |
| Dr. Buarny Kunjappan - Business Instructor |
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His research interests include financial accounting, business-to-business marketing, microeconomics, marketing research, consumer behaviour, and international marketing.
Contact Information: +1-780-791-4885 |
| Beverly Lockett - Business Instructor |
| Rahul Paul - Business and Hospitality Instructor |
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His research interests include customer service and retention, as well as diversity in the workplace.
Contact Information: +1-780-791-4861 |
| Cristina Rensmaag-Izaguirre - Business/Office Administration Instructor |
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Cristina's research interests include diversity and inclusion in higher education, and communications research (mass media, digital media, and social media). Contact Information: +1-780-791-8939 |
| Geraldine Rondot - Business Instructor |
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Prior to teaching, Geraldine accumulated over 25 years experience in Finance, Financial/Investment Management, Employee Benefits, and Human Resources Management. Her area of discipline is human resources and strategic management. Geraldine's research interests include International Post-Secondary Education.
Contact Information: +1-780-972-0599 |
| Dr. Pratibha Shalini - Business Instructor |
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From 2011-2014, Dr. Shalini worked as a Credit Analyst in Barclays UK Corporate Banking, followed by a four year stint in Retail Banking with TSB Bank in Glasgow, UK. Since 2020, her focus has been Post-Secondary teaching roles in Canada. Her areas of discipline are economics, business mathematics, operations management, and international business. Dr. Shalini's research interests include financial inclusion, financial literacy, behaviour economics, and economic and social development.
Contact Information: +1-780-791-8946 |
Ben joined the Keyano College Faculty in 2021, as an instructor in the Business Administration and Office Administration programs, as well as the Coach of the Huskies Esport team. He holds a Bachelor of Commerce in Sports Management with Honours. Prior to joining the team at Keyano College, Ben created and managed collegiate esports teams across Canada, as well as managing esports and retail facilities. His area of discipline is Esports Management, Leadership, and Operations.
Amani joined the Keyano College faculty in 2018 and currently serves as an Office Administration instructor. He holds a Bachelor of Science degree in Information Science (Business Emphasis), a Business Administration diploma in Accounting, a Teacher’s diploma, and an M.B.A. from the University of Texas Permian Basin. Amani is a career educator who has been teaching since 2002. In addition to his teaching experience, Amani worked as an office administrator with a non-profit organization just before joining the faculty. He is a proud alumnus of Keyano College and is unwavering in his commitment to contribute to the development of our community. His areas of discipline are Information Science, Business Computing, and Business Mathematics and Statistics. 
Uylander joined the Keyano College faculty in 2019 and is an Instructor in Business and Office Administration programs. She holds a BSC, and a M.Sc. in Human Resource Development. With over 15 years of experience serving students at internationally accredited institutions, Uylander believes that the most lasting impact in a person’s life is made through education. Her conviction is that education is the medium by which dreams are created, and visions are born. Uylander’s passion is empowering students, this is done daily through her motto “empowering students one at a time”. Her areas of discipline are human resources, and administrative management.
Dr. Buarny Kunjappan joined the Keyano College Business Faculty in 2022. His areas of discipline are financial accounting, and business marketing. Dr. Kunjappan holds a Ph.D., MPhil, MBA, and BCom. Prior to joining the Keyano College Faculty, he taught in Universities and Colleges in India, Oman, and Canada. Dr. Kunjappan also has experience working in B2B Marketing in India. 
Rahul Paul joined the Business Faculty at Keyano College in 2022. His areas of discipline are hospitality, tourism, and French language studies. Rahul holds a BA (hons), and MBA. Prior to joining the Business Faculty, Rahul worked with Oman, Switzerland and Canada. He has experience teaching French as a Foreign Language to Adults, as a Hotel General Manager, and a Hotel Rooms Division Manager. 
Cristina holds an MA, and her area of discipline is communication studies, computer applications for business, and interpersonal skills. Prior to joining the faculty at Keyano College, she worked with Fujitsu Consulting Inc., and the University of Calgary.
Geraldine joined the Keyano College faculty in 2008 and is an instructor in the Business Department. She is a Certified Human Resources Professional (CHRP) with an M.B.A. in Strategic Management and a Bachelor of Commerce in Human Resources Management.
Dr. Pratibha Shalini holds a B.A. (Hons.) in Economics from Delhi University, an M.Sc. in International Financial Management (UK), and a Ph.D. from the University of the West of Scotland (UK).Keyano College reserves the right to modify the syllabus, curriculum, or schedule of any course/program, or to cancel a course/program entirely, at any time and for any reason. Such changes may be necessary due to unforeseen circumstances, regulatory requirements, or to ensure the highest quality of education.
Students will be notified of any significant changes as soon as possible. Keyano College is not responsible for any inconvenience or disruption caused by these changes. It is the responsibility of the students to stay informed about any updates or modifications to their courses.