For immediate release
January 19, 2012
 
Fit ‘n Firm Challenge 2012
 
How’s your New Year’s resolution doing? Get some help with the Fit ‘n Firm challenge and lose weight while competing for cash.  Keyano’s Sport &Wellness department is hosting the eighth annual lifestyle changing competition, and registration ends on January 30.

This 12-week challenge will help you stay motivated and provide you with information and incentives to help attain your fitness and lifestyle goals. The Fit ‘n Firm Challenge includes an initial fitness assessment, a number of educational seminars on a variety of fitness and nutrition topics, weekly newsletter e-mails, tracking tools, and a final fitness assessment.

“We added a new element this year,” explains Christina Dauphine, Be Fit for Life Coordinator, Sport & Wellness, Keyano College.

“All participants will receive a free punch card that will allow you access to either the fitness centre or group fitness classes during the challenge. Points are awarded in a number of areas and add up for a final score towards the prize money,” she said.

In 2011, participants lost a total of nearly 400 pounds and over $4,660 was awarded in prize money. The more people that register the larger the prize pot! Initial testing dates run from January 30 to February 4.

Michelle Cormier won in the doubles category. She joined the initiative with her cousin’s girlfriend and won $841.

“I learned a lot about fitness, nutrition, and how to live a healthy lifestyle.  It wasn’t just a weight loss challenge for me, it was life changing,” says Cormier, who lost 23.8 lbs during the program.

“I recommend Fit ‘n Firm highly because it isn’t just a diet.  It’s a lifestyle change.  The tools you get from the process help you to make the changes permanent, whereas a diet is only a quick fix.  It gave me confidence, and it helped me be a happier mom,” added Cormier.

The following categories are part of the initiative:

Fit ‘n Firm Individual Category
There are two age categories: Age 18-39 years and 40 years+
Fee: $180 + GST
 
Fit ‘n Firm Doubles Category
This category is for anyone who wants to compete as a pair. You can be husband and wife, best friends, brothers, sisters etc. – as long as you both have the desire to change and the motivation to support each other through the 12-week challenge.
Fee: $340 + GST
 
Fit ‘n Firm Corporate/Team Challenge
A team consists of 4-6 team members (male and/or female) who want to enter the challenge together and compete against other teams while building a support system and team spirit. A great way to incorporate health and wellness in to your workplace!
Fee: $820 + GST
 
All fees are to be paid in full at the time of registration, which has already begun. Spots fill up fast so everyone is encouraged to register soon by contacting guest services at 780-791-7792.

For answers to frequently asked questions please consult the Rules & Regulations document below:
 
Rules and Regulations 2012.pdf.

For more information, contact:
Christina Dauphinee
Coordinator
Be Fit for Life Centre
Syncrude Sport & Wellness Centre
Keyano College
780-791-8916

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